我们正处千禧之年，智能技术渗透着我们各方面的生活。因此，难免餐馆老板会思考，客人是否在意餐厅内有没有使用智能技术呢？比如移动点餐或自助点餐机之类的?

As we are in a millennial time, intelligent technology is imbuing our daily life. So it is normal for restaurateurs to wonder that if the guests really care about intelligent technology like mobile ordering or self-order kiosk restaurant uses?

这答案绝对呼之欲出：客人会在意。餐厅经营者若想在餐饮界站稳脚跟，就必须与时俱进，优化经营模式，投放更多的目光至新型智能科技应用上，以此提升客人在餐厅的消费体验。

The answer is absolute —YES! Restaurateurs should modernize their business, turning more attention to the newly mobile and other technology application and speed up the customer experience in restaurants if they hope to stand stable and solid in this field.

许多餐饮连锁餐厅早已在其营业场所内安装了自助机和台式点餐机。这样一来，即可以缩短顾客排队时间，也可以让员工集中精力准备订单。

A number of major restaurant chains within the catering industry have deployed kiosks and tablets throughout their premises, so customers can spend less time queuing and employees can spend more time concentrating on preparing orders.

麦当劳早已推行自助机

McDonald had already introduced kiosks.

据报道，零售巨头麦当劳为了给顾客提供更好的体验，已经系统地推出了自助点餐机。顾客可以选择走到前台，排队取餐，坐下用餐，或者直接坐在车里进行点餐。他们可以直接拿手机点餐，也可以在路边点餐，服务员会像以往一样向他们提供服务。更重要的是，他们可以挑选不同的方式进行支付，也可以定制他们的食物。“我们正尝试为顾客提供更多的选择”。麦当劳解释道。

It is reported that the retail giant McDonald has already systematically rolled out self-service order kiosks to stores as it works to build a better experience for its customers. Customers can choose to walk to the front counter and line up and take their drink and find a table or go through the drive-through. They can order through mobile, or come curbside and servers will run it out as well as the existing traditional ways. What’s more, they can pay in different ways and customize their food in different ways. “We’re trying to add choices and variety and introducing many options”. McDonald explained it.

麦当劳为什么要推出自助机呢？

Why McDonald would do it?

众所周知，在用餐高峰期，如果某餐馆排“长龙”，那么顾客很容易失去在该餐厅的就餐兴趣和耐心。自助点餐机就可以很好地解决这个问题。顾客只需点击自助点餐机的屏幕，便可自行挑选食物。这大大简化了顾客的点餐过程。顾客不再需要走向柜台或坐在桌边等待服务员进行点餐。这样，顾客就会享受到一种特殊的餐饮体验也不用担心浪费时间。而餐厅也可以在高峰期保留和吸引更多的顾客。

As we all known, it is easy for customers to lose their interest and patience if there is a long queue at the restaurant at peak time. Self-order kiosks can better solve such problems as touch screens help to simplify the ordering process for customers, who select their meals on-screen before heading to the counters or seating at the table to wait for servers to order their food. In this way, customers will enjoy a special catering experience and need not worry about wasting their time. And restaurant also can obtain and attract their customers at peak time.

Telpo self-order kiosk TPS727

Telpo天波国际自助点餐机TPS727

Telpo天波国际自助点餐机TPS727助力餐饮业吸引顾客。TPS727外观高端大方，引人注目。它拥有27英寸高清触摸屏，以便人们更好地观看丰富清晰的内容。该屏幕可以根据需求调整展示区域，因此即使是行动不便的顾客也可以自行点餐，享受独特的餐饮体验。另外，该热敏打印机支持多种语言及图案打印，运行稳定，支持自动切纸，纸卷宽度为80mm，打印速度可达150mm/s。

Telpo self-order kiosk TPS727 is suitable for the catering industry to attract their customers. It has a simple and elegant appearance, which is eye-catching. Its 27 inch touch screen features a high- definition color display; people can enjoy rich and clear contents on such a big screen. As the display area can adjust according to the system, thus even those people who are inconvenient to stand can also order the food in this kiosk, enjoying particular catering experience. By the way, the thermal printer supports multiple languages, pictures printed and stable operation, which contains 80mm paper width with auto cutter and its print speed reaches 150mm/s.

如果餐饮老板能够站在消费者的角度考虑问题，进一步推出满足消费者的餐饮需求，那么该餐厅将在当前已消费体验为主的社会中拥有强大的竞争优势，同时也能提升自身品牌形象。

If the restaurateurs can consider problems at consumer’s personal angle and further promote to satisfy customers individual catering requirements, then it will own its prominent competitive merit in current consumption experience-oriented society and also enhance its brand images.

Telpo天波国际作为一家专业的智能技术硬件供应商，将一如既往地加强研发能力，为推动餐饮行业的发展贡献自己的力量。

Telpo, as a professional intelligent technology hardware supplier, will unremittingly strengthen its research and development, making its own effort to push the catering industry forward.

Key words: McDonald, catering industry, restaurant, self-order, kiosk, intelligent technology, touch screen

Brief Introduction: Founded in 1999, Telpo is a professional smart terminals’ provider and ODM service expert, covering the point-of-sale (POS) terminals, biometric cash register, face recognition machines, self-service kiosk, bus ticketing machines. Telpo has served for more than 1000 customers abroad, including the platform operators, banks, biological algorithm company, operators, technology companies . Telpo adheres to R&D and innovation, in order to provide more intelligent hardware for global partners.

简介：Telpo成立于1999年，是一家专业的智能终端提供商和ODM服务专家，覆盖销售点（POS）终端、生物识别收银机、人脸识别机、自助服务亭、公交售票机。TELPO天波国际已经为1000多个海外客户提供服务，包括平台运营商、银行、生物算法公司、运营商、技术公司。Telpo天波国际坚持研发创新，为全球合作伙伴提供更智能的硬件。